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Practical knowledge on hotel marketing

The place for owners who run their accommodation seriously: worked examples, step by step plans, and honest tradeoffs about direct bookings, local visibility, your website, social media, email, and automation. Written for independent Dutch accommodations, newest first.

Less dependent on Airbnb: the complete plan for your vacation rental

2026-07-039 min

Photos that sell your vacation rental: from decent to great

2026-07-034 min

What does Airbnb really cost you? Costs for hosts calculated

Practical knowledge on hotel marketing

Less dependent on Airbnb: the complete plan for your vacation rental

Photos that sell your vacation rental: from decent to great

What does Airbnb really cost you? Costs for hosts calculated

Your own website alongside your Airbnb listing

A strong brand for your accommodation: branding for small hotels and B&Bs

AEO and GEO explained: get found by AI as an accommodation

Automating marketing as a small accommodation: where to start

Better visibility as an accommodation: the complete overview

Booking.com extranet explained: how it works and what it costs

Booking.com or your own website: the honest weighing

Building a customer base without Booking in the middle

Content marketing for hotels: blogging that drives bookings

CRM for hotels and B&Bs: do you really need it?

Differentiate Yourself from Competitors as a Small Accommodation

Direct bookings for small accommodations: the complete guide

Email marketing for hotels: the complete guide for small accommodations

Email, guest data, and retention: the complete overview

Empty rooms? 9 ways to fill your occupancy

Facebook and Pinterest for your accommodation: beyond Instagram

Filling low season and quiet weekdays: how to do it

First-party data for accommodations: your greatest asset

GDPR and privacy on your hotel website, without legal headaches

Generate More Revenue from Your Accommodation: The Levers Explained

Get More Direct Bookings: 9 Concrete Tactics

Get More Guests Without Giving Away Your Margin

Get your first guests without getting stuck with Booking.com

Getting Found in ChatGPT and Google AI Overviews: Here's How

Google Ads for Hotels and B&Bs: When It Pays Off and What It Costs

Google Hotel Ads or Regular Google Ads: Which Fits Your Accommodation?

Having a hotel website built: costs, options and what to watch for

Hire a marketing agency or do it yourself?

Hotel marketing for small accommodations: the complete overview

How AI recommends your hotel (and how to influence it)

Increase occupancy and ADR without bottoming out your price

Keep guests coming back: retention for accommodations

Less Dependent on Booking.com: The Complete Plan for Small Accommodations

Local partnerships that deliver bookings

Loyalty without complicated points system

Mailchimp for hotels and the affordable alternatives

Managing guest data: profiles, preferences, and recognition

Measuring bookings and conversions: know which channel works

Metasearch Explained: Advertising on Trivago and Tripadvisor as a Small Accommodation

More bookings from the same visitors: conversion optimization for hotels

More revenue per guest: cross-selling and ancillary revenue for accommodations

PMS for Small Accommodations Explained: Do You Need One?

Register your accommodation on Booking.com, Airbnb, and Expedia: step by step

Renting a vacation home: from your first guest to a full season

Respond to negative reviews without damage: how to do it

Retargeting for hotels: bring back visitors who didn't book

Revenue management for small accommodations explained

Self check-in and online check-in for small accommodations

SEO basics for your hotel site: structure, content and tech

Setting Up Google Analytics (GA4) for Your Hotel Site

Setting Up Your First Google Ads Campaign as a Hotel: Step by Step

Setting your room price smartly: dynamic and by season

Smart and efficient: tools and automation for your accommodation

Social media for accommodations: the complete overview

Social media strategy for small accommodations: choose what fits

Start with Airbnb rental (and then become less dependent)

Starting a B&B: complete guide for website, bookings, and your first guests

Starting a small hotel or camping: the marketing basics in order

Surprise Guests and Increase Guest Satisfaction

Tell your story: storytelling that drives bookings

The guest journey mapped: every contact point as a marketing opportunity

The numbers that really matter: a simple KPI dashboard for your accommodation

The perfect hotel website: the complete overview

Too few bookings? Here's how you find the leaks in your funnel

Trust and urgency on your booking page, applied honestly

Upsell software for hotels: extra revenue automatically?

Upselling in your hotel or B&B: room upgrades, breakfast, and more

Using affiliates, bloggers, and influencers for your accommodation: do it or not?

What does Booking.com really cost you? All costs listed

What Does Google Ads Cost for a Hotel or B&B? Calculated

Why direct booking is cheaper for your guest (and how to show it)

Win-back emails: reactivate dormant guests

5 mistakes on 80 percent of Dutch hotel websites

9 mistakes in your booking form that cost you bookings

A content calendar you can actually stick with as a hotelier

Activating guests on social: the dos and don'ts