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Hotelmark

Independent hotels

40 to 60 percent of your bookings go through an OTA. Every direct booking is worth double.

A 20-room hotel with an average room rate of 110 euros paying 50 percent OTA share and 18 percent commission quickly ends up spending more than 7,000 euros a month on commission. And that's for the rooms alone: if you also run a restaurant, every guest who doesn't come through your own channel is lost F&B revenue. With the Hotelmark template you build your own site on your own domain, fill it in through a simple dashboard, and pay one fixed monthly fee. No agency, no code, no annual contract.
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Build for free, pay to publish. Cancel anytime, month to month.

Set breakfast table in morning light
Foto: Iason Raissis

What makes the template different for independent hotels

A hotel with 10 to 30 rooms is neither a hostel nor a budget chain. Guests pay for character, service, and experience. The template is built for that: no generic layout blocks, but blocks that support brand loyalty and retention without undermining your ADR (Average Daily Rate).

Brand loyalty

Your own email list and loyalty over the discount race

The template includes a block where guests leave their email address for the newsletter. A mailing list of returning guests is your most profitable channel. At 200 guests a month, within a year you have a list of 2,000 people who already know your hotel, without any OTA involved.

RevPAR

Defend your RevPAR instead of sacrificing it

RevPAR (Revenue Per Available Room) drops the moment you lower your room rate to buy OTA visibility. An early-bird discount visible only on your own site attracts direct bookings without damaging your positioning. That's legal now: the EU rate parity clause has been banned since September 2024.

F&B

Restaurant and bar visible on Google

If your restaurant is also open to non-guests, GMB (Google Business Profile, your profile page on Google and Maps) is your cheapest marketing channel. The template includes an F&B block you fill in yourself with a menu, opening hours, and photos, so hotel guests can book a table before they arrive.

Booking button

A direct booking module on your own site

The template includes a booking block you connect to your own link or booking system. Guests book directly with you, with no commission. Already have a channel manager or booking system? Just paste the widget into the dashboard.

Your own domain, existing visibility preserved

Already have a domain with an old site? You keep that domain: the Google ranking and backlinks you've already built up aren't lost. Hotelmark only replaces the site on it. Your business email keeps working as usual.

Sample calculation

What does OTA dependence actually cost you?

A 20-room hotel, 80% occupancy, ADR of 110 euros

At 50 percent OTA share and 18 percent commission (Booking.com standard):

Room nights per month
480
OTA bookings (50%)
240
Revenue through OTA
26,400 euros
18% commission
4,752 euros per month
Annual OTA commission57,024 euros

Shifting 20 percentage points to direct bookings alone puts back 19,000 euros a year. Calculate your own number with the savings calculator.

Calculate your own savings

What you get

Which plans fit a hotel

Website

The hotel template, your dashboard, your own web address, security, and legal texts. You fill it in, we run the tech. From 25 euros per month.

From 25 euros per month

Bekijk de dienst

Marketing module

A knowledge environment for local SEO, your Google profile, blogs, email, and Google Ads. Step by step, at your own pace. Includes the website plan.

From 45 euros per month

Bekijk de dienst

CRM and automation

Bookings and guest data in one place, with automatic confirmation and review emails. Your own first-party data instead of the OTA's. In development.

From 79 euros per month

Bekijk de dienst

How it works

From filling in the template to going live

  1. 1

    Build your site for free

    In one afternoon

    Choose the hotel template and fill in your details through the dashboard: hotel name, photos, rooms, rates, restaurant, contact info, and booking link. No code, no tech skills needed.

  2. 2

    Pay to publish

    Online, via iDEAL or card

    Happy with how your site looks? Pay online for the plan that fits you. No quote, no sales call, no annual contract.

  3. 3

    Connect your domain

    We handle the technical side

    No domain yet? We'll register one for you. Already have one with an old site? We keep that domain so you retain your Google visibility. Your business email keeps working as usual.

  4. 4

    Go live and grow

    Ongoing

    Your site is live on your own domain. We keep everything online, up to date, and secure. Expand later with the marketing module or the CRM whenever you're ready.

Subscription prices for hotels

Website

25per month

The hotel template, dashboard, your own web address, security, and legal texts. Cancel anytime, month to month.

  • Ready-made hotel template
  • Fill-in dashboard: no code needed
  • Maintenance, security, and automatic backups
  • Your own domain (or connect an existing one)
  • GDPR privacy policy, cookie banner, and terms
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Website + Marketing module

Most popular
45per month

Everything in the website plan, plus the knowledge environment for local SEO, email, and Google Ads.

  • Everything in the website plan
  • Local SEO and GMB knowledge environment
  • Email marketing step-by-step plan
  • Google Ads and social media guidance
  • Cancel anytime, month to month
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We're already visible on Booking.com. Why does our own site still matter?
Booking.com is a storefront: guests discover you there. But every booking that comes in through the OTA costs you 15 to 25 percent commission. Since September 2024, you're allowed to be cheaper or more attractive on your own site than on the OTA (EU rate parity is banned). You capture the traffic you're already generating, but keep the margin yourself.
What is ADR, and why does it matter more than occupancy rate alone?
ADR stands for Average Daily Rate: the average room revenue per night sold. High occupancy with a low ADR means more work for less margin. For a boutique hotel with 20 rooms, an extra 10 euros of ADR already means 2,000 euros more revenue a month at 80 percent occupancy. Strong positioning and direct bookings raise your ADR because you need to discount less.
We already have a website. Can we bring that domain over?
Yes, and that's actually smart. That domain often already has years of Google ranking and backlinks. You keep your domain and only replace the site on it. Your business email keeps working as usual.
How do I choose my plan at launch?
At launch, you build your site for free, see how it looks, and only pay online once you're happy with it. No quote, no sales call. You choose your plan yourself through the site.
Can I also make my F&B visible through the template?
Restaurant and bar margins are thin. Guests who book directly with you and already know in advance that you have a good restaurant book more often and spend more. The template has an F&B block you fill in yourself, so your offering is visible to guests who come in through Google.
Are there contracts with a minimum term?
No annual contracts. Everything is cancelable month to month. Stopping payment means a grace period, after which the site goes offline. You can always export your data.

Calculate what direct bookings earn you

Enter your room count, ADR, and current OTA share. In two minutes you'll see what shifting 20 percentage points to direct delivers, per month and per year.

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