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Hotelmark

For hostels

Hostelworld and Booking deliver volume. You pay 24 percent on every booking.

On 300,000 euros in annual revenue, you hand over as much as 50,000 euros in commission per year through the platforms, straight from your margin. With the Hotelmark hostel template you build a fast site on your own domain yourself: a booking button, room pages, reviews and social proof exactly where they convert. You fill in the dashboard, we handle the technology. Calculate what direct bookings are worth to you.
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Build for free, pay to publish. Cancel anytime, month to month.

Designed common area in a hostel
Foto: Antonio Araujo

Commission math on an annual basis

Hostelworld charges 12 to 15 percent on average, Booking.com 15 to 20 percent. With a fifty-fifty mix you land around 15 percent on average. But hostels that activate Genius level 2 or buy extra visibility quickly end up at 18 to 24 percent.

Annual hostel revenue (40 beds, 70% occupancy rate)
300,000 euros
70% OTA share of revenue
210,000 euros
24% average commission
50,400 euros per year
After optimization: 50% OTA share
150,000 euros through OTAs
Savings on commission
14,400 euros per year
Net savings after a Hotelmark plan (website + marketing)~13,860 euros extra margin per year

Example calculation based on market averages. Your exact outcome depends on your OTA mix, seasonality, and ADR.

What the template does

What makes the hostel template different

Hostels are not budget hotels. Guests decide based on vibe, reviews, and social proof, not just price. The template is built around that.
  1. 1

    A booking button that converts on mobile

    Block included in the template

    A slow or ugly booking module is the fastest way to send guests back to an OTA. The template includes a booking block that works on mobile, shows your dorms and private rooms correctly, and communicates that the price here is lower than on Booking.com. That has been legal since September 2024, thanks to the EU rate parity ban.

  2. 2

    Reviews and social proof in the right place

    Block included in the template

    Reviews inline on the room page and a mood block for photos of the common areas. Guests weighing your site against an OTA see exactly what they are choosing. You upload the photos through the dashboard, the template does the rest.

  3. 3

    A newsletter for returning guests

    Block included in the template

    The first booking can come from Hostelworld or Booking. The second one does not need to cost you OTA fees. The template has a sign-up block for your newsletter. Guests who book twice generate zero commission costs on the second and every following booking.

  4. 4

    Built SEO-first

    Built in by default

    Every hostel template has the right Google signals, fast load times, a generated sitemap, and meta settings you fill in yourself. Organic guests cost no commission. The marketing module deepens this with step-by-step guidance on local SEO, blogs, and your Google profile.

What you get

Which plans fit your hostel

Website

The hostel template, dashboard, your own web address, security, and legal texts. You fill it in, we run the technology. Starting at 25 euros per month.

Starting at 25 euros per month

Bekijk de dienst

Marketing module

A knowledge environment for local SEO, your Google profile, email, social, and Google Ads. Includes the website plan. Step by step, at your own pace.

Starting at 45 euros per month

Bekijk de dienst

CRM and automation

Bookings and guest data in one place, with automatic confirmation and review emails. In development. Switch it on whenever you are ready.

Starting at 79 euros per month

Bekijk de dienst

EU rate parity ban: use it

Since September 2024, you are allowed to offer a lower price or better terms on your own website than on Booking.com or Hostelworld. The template includes a "book direct, save" block you switch on yourself. Guests who see the difference book direct.

Pricing

What it costs

Website

25per month

The hostel template, dashboard, your own web address, security, and legal texts. Cancel anytime, month to month.

  • Ready-made hostel template
  • Fill-in dashboard: no code needed
  • Maintenance, security, and automatic backups
  • Your own domain (or connect an existing domain)
  • GDPR privacy policy, cookie banner, and terms
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Website + Marketing module

Most popular
45per month

Everything in the website plan, plus the knowledge environment for local SEO, email, and social.

  • Everything in the website plan
  • Local SEO and GMB / Google Business Profile knowledge environment
  • Email marketing step-by-step plan
  • Social content calendar and guidance
  • Cancel anytime, month to month
Put me on the waitlist
How fast can I go live with my hostel site?
You build the site for free through the dashboard, at your own pace. Happy with it? Pay for your first month and connect your domain. From first login to live can take just a few days. No domain yet? We register one for you.
Does the template work alongside Hostelworld and Booking.com?
Yes. Hostelworld and Booking.com stay your storefront: they deliver volume, especially for international backpackers. Your own site makes sure returning guests and organic visitors book direct next time. The EU rate parity rule from September 2024 gives you the legal room for that: you are allowed to be cheaper on your own site.
Can I connect my own booking software?
Yes. You paste your booking system or booking link into the dashboard. Working with Cloudbeds, Beds24, or HostelManager? That goes through a simple integration. No double administration, no overbooking risk.
What if I already have a domain with an old site?
You keep that domain. It often already carries Google ranking and backlinks you do not want to throw away. Hotelmark only replaces the site, not the domain. Your business email keeps working as usual.
What does the plan cost for a hostel?
The website starts at 25 euros per month. Add the marketing module and it is 45 euros per month. No annual contract, cancel anytime, month to month. Build for free and pay once you are happy with it.

Calculate what OTA commission is costing you this year

Enter your revenue and OTA share. You will see right away what more direct bookings could be worth.

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