Skip to content
Hotelmark

How Hotelmark works

Build your own site. Pay only once you are happy with it.

No quote, no intake call, no weeks-long project. You fill in a dashboard, see your own site live on a preview address, and pay only once you think it looks good. Then we connect your domain and you go live. Cancel any month, your data always stays yours.
Join the waitlistSee the services

Cancel any month. No obligations.

The four steps

From free build to live on your own domain

A clear process, the same every time. From filling in your dashboard to the first direct booking on your own site.
  1. 1

    Build your site for free

    in an afternoon

    Add your hotel name, photos, rooms, prices, and contact details through the dashboard. No code, no technical skills, no hassle. You see your own site before you pay anything.

  2. 2

    Pay to publish

    online, by iDEAL or card

    Happy with what you see? Pay online for the plan that fits you. Website from 25 euros per month. No quote, no sales call, cancel any month.

  3. 3

    Connect your domain

    we handle the technical part

    No domain yet? We register one for you. Already have one with an old site? Then we keep that domain: your visibility in Google stays intact, your business email keeps working. We handle the technical transfer.

  4. 4

    Live and expanding whenever you want

    ongoing

    Your site is live on your own domain. We keep it online, up to date, and secure, you never touch the technical side. Add the marketing module (45/mo) or the CRM (79/mo) later once you are ready.

Honest about expectations

A direct booking through your own site costs you zero commission. But a real shift in your booking mix, from 80 percent through Booking to a healthier mix, takes three to six months. You will not get there in four weeks. The site is the foundation: you build visibility and direct conversion step by step after that. Anyone who promises you miracles in a month is not being honest.

What it delivers

A worked example at 60 bookings per month

No abstract percentages. Below you can see what a booking mix of 80 percent through Booking means for an average B&B. Want to run the numbers with your own figures? Use the savings calculator.

Rekenvoorbeeld

A B&B with 60 bookings per month, an average room rate of 120 euros, 80 percent through OTAs at 15 percent commission.

Bookings per month through OTAs
48
Average room rate
€120
Commission rate
15%
Commission per month€864

Shift a third of those bookings to your own site and you keep well over 3,400 euros extra per year. That is the goal of the last two phases.

Frequently asked questions

Good to know before you start

Do I need a sales call to get started?
No. You build your site for free through the dashboard, see how it looks, and only pay online once you are happy with it. No quote under time pressure, no phone calls. Everything runs through the website.
How fast can I go live?
Building your site takes an afternoon. Paying and connecting your domain happens the same day. If you already have a domain with an old site, we handle the technical transfer. In practice, you go live within a day or two.
What if I want to stop?
You can cancel by calendar month. No annual contract, no three-month notice period, no penalty clause. Your site and data stay yours: you export everything and take it with you.
Do I need to do anything myself?
Yes, but it is not much. You fill in the dashboard with your hotel name, photos, rooms, prices, and contact details. That is it. We handle the maintenance, security, updates, and your domain in the background.
Is Hotelmark a good fit for my size of property?
Hotelmark works for small Dutch accommodations without a website or with a badly outdated one: B&Bs with 4 to 12 rooms, hostels with 15 to 50 beds, small hotels with up to 30 rooms. You do not need to be technical.
Do you also work outside the Randstad?
Exactly. Outside the Randstad, many small-scale accommodations leave direct revenue on the table because their digital foundation is not in order. Competition for direct Google listings is lower there, and the profit potential is often greater. Everything runs fully remote.
No time to fill in your site yourself? Check out the have it done for youoption: a one-time setup by us using your material, after which you manage it yourself. Or see all the modules you can add.

Be at the front when Hotelmark goes live in June 2026

Join the waitlist. First access, the sharpest introductory price, and no sales call. Meanwhile, calculate your savings so you know exactly what direct bookings would get you.

Join the waitlistCalculate it yourself first