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Hotelmark

For B&Bs with 4 to 12 rooms

Build your own B&B website: get found by guests who book direct

At a B&B, work and life run together. You handle breakfast, greet guests, and do the paperwork, and somewhere in between the website still needs attention. With the Hotelmark B&B template, you fill in a ready-made site through a dashboard in one afternoon. No code, no agency. Your own domain, a booking button, and a site that gets found on Google. We handle the technical side, you take the booking at home.
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Build for free, pay to publish. Cancel anytime, month to month.

Bright, inviting B&B room
Foto: Devin Kleu

Why local search traffic is everything

People search for "B&B in [region]", not your name

Most guests don't search for your B&B by name. They search for "B&B Friesland", "bed and breakfast Texel", or "overnight stay with breakfast Veluwe". Whoever ranks at the top of that map block gets the click.

What you can do today

Search for yourself on Google Maps. Does your B&B show up in the top three results? Are your hours, photos, and description filled in correctly? If not, your GMB profile (Google Business Profile) is the first place to start. It's free and has an immediate effect.

What is Booking costing you every month?

A B&B with 40 bookings a month, averaging 150 euros per booking, with most of it coming through Booking.

Bookings per month
40
Average booking value
150 euros
OTA commission (Booking)
18%
Commission per month1,080 euros

Shift 15 bookings to your own site and you keep an extra 405 euros a month. Want to run the numbers yourself? Use the full calculator.

Run your own numbers in the savings calculator.

What the template does

Four building blocks that really matter for a B&B

Local visibility

The template is built to be found: the right Google signals, fast load times, a sitemap, and meta settings you fill in yourself. The marketing module goes deeper with GMB guidance and local keywords.

Part of the marketing module

Bekijk de dienst

Reviews in order

The template includes a review block. The marketing module gives you a plan for automatically asking for a review after every check-out. More reviews, better ranking, more trust with new guests.

Part of the marketing module

Bekijk de dienst

Your own booking button

A booking block in the template lets guests reserve directly, without you paying 15 to 30 percent commission to a platform. Connect your own booking system or use a contact form.

Part of the website plan

Bekijk de dienst

Mailing list for repeat guests

The template includes a sign-up block. Through the marketing module, you build a newsletter that invites past guests to come back. The cheapest booking is one from a guest who already knows you.

Part of the marketing module

Bekijk de dienst

How it works

From filling in the template to live, step by step

No all-at-once approach. You build for free, pay once you're happy with it, and connect your domain after.
  1. 1

    Build your site for free

    In one afternoon

    Choose the B&B template and fill in your details through the dashboard: name, photos, rooms, prices, breakfast, location, and booking link. No code, no technical skills. You see how your site looks before you pay anything.

  2. 2

    Pay to publish

    Online, via iDEAL or card

    Happy with how your site looks? Pay online for the plan that fits you. No quote, no sales call, no annual contract.

  3. 3

    Connect your domain

    We handle the technical side

    Don't have a domain yet? We register one for you. Already have one with an old site? We keep that domain, so you hold on to your visibility on Google. Your business email keeps working as usual.

  4. 4

    Live and growing

    Ongoing

    Your site is live on your own domain. We keep everything online, up to date, and secure. Expand later with the marketing module whenever you're ready.

What it costs

Transparent pricing, no surprises

Website

25per month

The B&B template, dashboard, your own web address, security, and legal text. No annual contract.

  • Ready-made B&B template
  • Fill-in dashboard: no code needed
  • Maintenance, security, and automatic backups
  • Your own domain (or connect an existing one)
  • GDPR privacy policy, cookie banner, and terms
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Website + Marketing module

Most chosen for B&Bs
45per month

Everything in the website plan, plus the knowledge environment for local SEO, GMB, email, and social guidance.

  • Everything in the website plan
  • GMB guidance and local keywords
  • Email marketing plan
  • Social content guidance
  • Cancel anytime, month to month
See all plans

Frequently asked questions

Good to know

What is GMB and why does it matter so much for a B&B?
GMB stands for Google Business Profile: your profile page in Google and Maps. People searching for "B&B in Friesland" see the map block with three profiles first. If your B&B isn't listed there, or isn't filled in well, you miss that click. Setting it up takes an afternoon and costs nothing in ad spend.
Can I show a lower price on my own site than on Booking?
Yes, you can. Since September 2024, the EU rate parity clause is banned. You can show a lower price or a more attractive offer on your own website than on Booking.com. Think a free cup of coffee on arrival or a flexible cancellation option. That gives people a concrete reason to book direct.
I don't have time for social media. What then?
The template includes a simple block for social links. Want more? The marketing module gives you a plan you can keep up in 30 minutes a week. No daily posting. Two to three posts a week using material you already have: a photo of your breakfast table, a seasonal update, a reply to a review. Consistency beats volume.
How fast will I see more direct bookings?
A well filled-in site with a booking button shows up in more clicks within weeks. A real shift in your booking mix, less through Booking and more direct, takes three to six months. The marketing module helps you keep up that pace.
What does it cost, and am I locked into anything?
The website starts at 25 euros a month. No annual contract, no three-month notice period. You can cancel any month if it's not working out. Build for free and pay once you're happy: you see your own site before you pay anything.
Does it also work outside the Randstad?
Yes, and that's actually an advantage. Outside the Randstad, online competition is thinner. A well filled-in GMB profile and a bit of local SEO (search engine optimization) do more there than in Amsterdam, where everyone is already active.

Curious how many direct bookings are possible for your B&B?

Add yourself to the waitlist for the launch in June 2026. You build your site for free, pay only once you're happy with it, and connect your own domain after.

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