Guides
In-depth guides to get started yourself
Complete step-by-step plans and research to get started yourself. Where the knowledge base explains a single topic, a guide takes you from start to finish: a complete 90-day plan, a 47-point checklist for your website. You download them for free in exchange for your email address, so we can let you know about updates.
Guide± 16 pages
Email marketing for hoteliers: from 0 to your first 100 subscribers
From no mailing list to your first hundred subscribers, and what to send them after.
View the guideGuide± 24 pages
From Booking.com-dependent to 30% direct: the 90-day plan
A week-by-week plan to move from OTA-dependent to thirty percent direct bookings in three months.
View the guideGuide± 18 pages
GMB / Google Business Profile for your hotel: the complete step-by-step plan
Take your Google Business Profile from half-filled-in to fully optimized, step by step.
View the guideGuide± 20 pages
Social media starter kit for independent hotels
A workable social media plan for accommodations without a marketing team. Thirty minutes a week, max.
View the guideGuide± 12 pages
The hotel website checklist (47 points)
47 checkpoints to hold your own hotel website up to the standard: technology, conversion, and visibility.
View the guide