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Hotelmark

About Hotelmark

A platform for small properties that want to go online themselves, no agency needed

Hotelmark is a self-service platform in development. Small hotels, B&Bs, and hostels build a proper website themselves through a setup dashboard, on their own domain. We handle everything technical. No agency, no sales call, no technical skills needed.
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Why this platform

Small properties fall through the cracks at agencies, but cannot do it alone either

A B&B or small hotel without a proper website leaves direct bookings on the table. Agencies are too expensive and too slow for this group. Building it yourself in WordPress or through a website builder takes time and technical skills most owners do not have and do not want.

Hotelmark fills that gap: a fixed, well-designed hotel template that you fill in with your own content through a simple dashboard. You supply the photos, the rooms, the prices, and the booking link. The result is your own site on your own domain, built to be found in Google, ready for direct bookings from day one.

Since September 2024, the EU rate parity clause has been banned. You are allowed to be cheaper on your own site than on Booking.com. That is the lever: the OTA as a shop window, your own site as the destination. See how much that difference costs you per year with the savings calculator.

Honest about the stage

Hotelmark is in development, with launch planned for June 2026. There are no customers and no client list yet. The proof is in the worked examples and the calculator, not in vague testimonials.

How it works

Build it yourself in an afternoon, we handle the rest

Everything runs through the site, with no personal sales contact. You build your site for free and see the result before you pay. Only once you are happy do you pay online. We connect your domain and put the site live. After that, you manage everything yourself through the dashboard.

Prices are listed openly on the website: Website from 25 euros per month, the Marketing module on top for 45 euros per month. No hidden costs, no annual contract. Cancel any month. Stopping means a grace period, after which the site goes offline and you can export your data.

Questions? Ask them via email or LinkedIn. But a call is not required to get started: you just build it yourself.

How to get started yourself

From filling in details to live in three steps

  1. 1

    Build it for free

    in an afternoon

    Fill in your hotel name, photos, rooms, prices, and contact details through a simple dashboard. No code, no technical skills. You see your own site before you pay anything.

  2. 2

    Pay to publish

    online, by card

    Happy with it? Pay online for the plan that fits you. No quote, no sales call. Flat monthly fee, cancel any month.

  3. 3

    Live on your own domain

    ongoing

    We connect your domain and put the site live. Already have one? Then we keep that domain so your Google ranking stays intact. After that, you manage everything yourself.

More on what to expect at each step: read the full approach.

Who is behind this

Started on the road, at the small hotels themselves

W

Wouter van Kemenade

Founder of Hotelmark

LinkedIn

Online marketer with a passion for travel. On his trips he was inspired by the owners of small hotels and hostels: people who run a place with heart and soul, but lose a large share of their revenue to booking platform commissions.

With Hotelmark he puts his marketing experience to work for those owners. A site of your own, getting found nearby, and guests who book directly with you next time instead of through Booking.

That is where Hotelmark comes from. Not from a tech company looking for a product, but from the guest rooms and breakfast halls where the real work happens. The approach big chains have used for years, built for someone with six rooms and no time.

Is Hotelmark a good fit for my small B&B with 5 rooms?
Yes. Hotelmark focuses on small-scale properties: B&Bs with 4 to 12 rooms, hostels with up to 50 beds, and family-run hotels with up to 30 rooms. The template is set up per type with the sections that actually matter for that type. You fill in your own content.
Do I need technical skills?
No. You fill in fields through a dashboard: hotel name, photos, rooms, prices, contact, and a booking link. No code, no technical hassle. If you can fill in a form and upload photos, you can build your site.
How long does it take to build a site?
You have the basics up in an afternoon. You build for free and see your own site before you pay. Only once you are happy do you pay online and we connect your domain.
What if I already have a domain with an old site?
Then we keep that domain. An existing domain often has years of Google ranking built up. That ranking is not lost: we only replace the site on it. Your business email on that domain keeps working as usual.

Be at the front when the platform goes live

Join the waitlist for the June 2026 launch. First access, the sharpest introductory price, and no sales call.

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