Sample cases
What would I do? Four worked-out scenarios
Hotelmark is new, so we don't have client numbers to show off yet. Instead of vague promises, here's exactly how we work. Each case takes a recognizable situation and works it out in full: the diagnosis, a plan with concrete steps, and a financial model with an expected outcome.
How to read these cases
These are constructed scenarios, not existing clients. The profiles and numbers are realistically chosen based on what we see in the market, but fictional. Read them as “this is the approach I'd propose,” not as proven results. Once we have real, anonymized results, they'll be added here too.
Glamping
Say you had a new glamping site opening in three months
A glamping site on the Veluwe opening in three months. How to build brand and demand from zero, with a Pinterest funnel and a strategy for the first hundred bookings.
Read the caseBed & breakfast
Say you ran a 12-room B&B in Friesland: what would we do?
A Frisian B&B running 72 percent through OTAs. A diagnosis, a 90-day plan, and a model showing what a shift toward direct bookings is worth.
Read the caseFamily hotel
Say you ran a family hotel with a site from 2014 and zero organic traffic
A family hotel with an outdated site that doesn't get found, running 52 percent through Booking. A technical diagnosis and a six-month revival plan, with numbers per month.
Read the caseHostel
Say you ran an Amsterdam hostel running 70 percent through OTAs
A hostel running 70 percent through Hostelworld and Booking. A wind-down plan, the channel-manager debate, and an n8n workflow for brand loyalty, with numbers per 30 days.
Read the case